Bigtech

Let’s learn to write a developer’s semi-annual performance review, using WWDC26 as our worked example. You didn’t screw up your own AI models and end up shipping a competitor’s. You “built a new foundation-model architecture in collaboration.” a new architecture built on foundation models developed in collaboration with Google using the technologies behind the Gemini family. You didn’t throw Apple Intelligence in the trash because it was so bad. After a “deep” engagement, you unlocked a “huge upgrade” to Apple Intelligence. ...

People go into Big Tech for all sorts of reasons. Big projects. Big tasks. Big tools. A big ego. A big algorithmic past. In short — everything has to be big. Big. Big Tech. Only one thing stayed big But it just so happens that in recent years the only things that stayed big are the layoffs. The instability. The chaos. The politics. You go on vacation — and your project gets rewritten. You miss a meeting — and the platform gets migrated onto a different platform. ...